Valet PGH: Design Challenge

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Prompt:

Imagine you have taken on a new role as the lead designer for a company called ValetPGH. The concept is to allow for drivers in the downtown Pittsburgh area to drive to where they need to go, summon a valet via the ValetPGH app to their drop-off location, and the valet will meet them there to park the car. To get users onto the platform the CEO is willing to offer a free car cleaning to new users who sign up within the first month. 

Spent 3-5 Hours and deliver:

  • 3-4 high-res mobile screens for ValetPGH customer

  • 1-2 high-res mobile screens for the ValetPGH valet

  • POV on alerts and messaging (see captions)  

 

Design Deliverables

 
 

Initial Brain Dump

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Designing the Journey

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Exploring The Mood

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Meeting the Landscape

Walked through a few relevant product pages and apps to understand how they are managing user expectations and communication. These include ParkPGH, Spot Hero, Uber, Uber Eats, Uber Driver, Luxe Valet, Lyft, Google Maps, GrubHub and a few others.

 
Welcome to ValetPGH When a customer opens the app they are greeted with bright colors and energetic shapes. I imagine the elements in the background could have subtle movement. The tagline reinforces the problem this app is solving for and the next s
Where are you going? This design takes the assumption this service must be pre-arranged. This can persuade drivers to complete their portion of the experience prior to starting their route. No texting and driving, please. If the user enters a locatio
Making a personal connection from the driver to the valet can help establish a sense of accountability. This is important because it will help the operation run more smoothly. We can use messaging to our advantage to imply a meaningful and mutual res
If the app is not in the foreground, a user should receive a notification that their car is arriving. It is important to give the user real-time information so they are aware of their vehicle status at all times. This will both provide comfort to the
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