indi brand guide

Before indi had a name, the team was searching for a Lead Designer to birth and evolve the brand. I was the first designer hired on the team and since then I’ve worked meticulously to give the product a name, face, and personality. I’ve collaborated with our design team to craft, test, scrap, evolve, adapt, and live our indi brand. Below is a sampling of the style guide I’ve compiled for indi. The visuals shown are a collection of assets from the indi design team. Collectively, the brand has been established.

In the early stages of indi, I put together a team of non-designers to help gather feedback on the brand. These team members were part of the numo portfolio but not working directly on the indi product. I held weekly sessions to evaluate the direction the brand was heading in and adapted based on these impressions. Our brand was a very collaborative process with many hands involved. It is a personality our product deserves. For access to more process work, please contact me.