Client overview.
For this project I redesigned and implemented a new website for RobotWits. To set the stage, here is a bit about the company. RobotWits is led by a CMU professor in Robotics and has a highly talented team of roboticists and programmers. RobotWits designs solutions for self-driving vehicles. Their state-of-the-art technologies provide a diverse set of autonomous decision making tasks, including route planning, high-speed motion planning on highways, planning under uncertainty, and predicting the intentions of dynamic elements on the road.
My role.
I was hired to redesign RobotWits website. I completed the design and implementation of the site. I had explored the use of a CMS but ultimately decided to use a bootstrap template to afford more flexibility and customization. You can view the current website here. Below is an outline of my process.
Project outcome.
A new website that achieves the following goals:
Visual refresh to reinforce brand
Richer interactions and clearer CTAs
Updated team and career section to attract talent
Built in contact form
Scaleable design for easy edits
New education page
Old Website
New Design
Redesign Process
Survey + Evaluate
I kicked off the process by sending a survey to the RobotWits team to understand their goals and the intended audience. I then took those results and used them as a lens to analyze the existing site. I translated opportunities into action items.
2. Research + Plan
I explored the competitor real-estate and created a mood board. From there I researched a handful of tools to determine the best way to implement the website. Once I determined my stack, I began to wireframe and socialize ideas.
3. Execute + Test
After a few iterations of scrappy work and aligning with the team, I dug into implementation using a bootstrap template in HTML and CSS. I decided to bypass hi-fi mock ups and built up polish as I implemented the new layout.
Artifacts from Planning Sessions
Misc RobotWits Work
